Tuesday, November 30, 2010

MARKETING YOUR ART - KEEP ON KNOCKING

I have been thinking about this topic since that is quite a difficult subject for artists and many of us are not top sales or marketing people. The following conclusions :-
1. Study marketing by yourself. Get marketing books and do your own research. Maybe you get a new idea or concept.
2. Keep on knocking on the doors of the commercial galleries. Just go there once in a while and show your work. The day comes that there is an open door.
3. Explore auction houses especially those that auction artworks.
4. Try contemporary galleries for limited time exhibitions either by yourself or with a group.
5. Update your website and all related links.
6. Keep selling your art at your house.
7. Put a price on your artwork - do not let it go cheap. Get the mental picture of a good price fixed in your mind. Identify with it fully. Price some of your work at home accordingly.
8. Be open to ideas from other artists and the related industry.
9. Exhibit regularly with all galleries open to you - be there!
10. Improve your artwork! There is a market for good art. But in improving it be real - do your own work, original and honest art because in the end that will work!

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