PRICING YOUR ARTWORK

The pricing of your works are really up to you. That’s the fact – you choose your price!
But you must remember that a good marketing person can sell your work for much higher amounts. However for you to be a serious artist and to avoid later problems with resale values or with "investors" and galleries, it is better that you determine your price. Whatever somebody else then sell it for has nothing to do with you. If works are overpriced and sold by a good salesperson and later are sold again and the price are significantly less, you as an artist get a bad reputation and it will influence your sales.
So how do you price your artwork?
The starting point is twice what it would have cost you to frame it. As your art style and quality of your work increase and you begin to sell more then increase it to two and a half or three times the framing price and later on raise it again. You will get a feel for your price! Beware though of cheap thin plastic frames - rather frame it properly! If a work does not need a frame but can hang as a board or canvass just like that ask yourself what it would have cost you to frame it and start with that.
If one work is of a much greater artistic value than some of your other work because it is just a better work, ask your price and motivate it that way! You are the artist - you ask your price! Sometimes the price can simply be doubled and your sales can increase if you have started with less rather than more!
It is always better to see your art being sold again by the original buyer for higher prices than lower. This way you get a good reputation and your work could enter certain markets as investment art! That is the ideal! This is why you must determine it carefully if you are a serious artist! You don't want to upset old customers and collectors!
Price your work carefully and be consistent and treat your customer with integrity!